Unraveling the Controversy: Katy Perry’s Involvement with Bragg’s Apple Cider Vinegar


The recent acquisition of Bragg Live Food Products by celebrity couple Katy Perry and Orlando Bloom has stirred controversy, especially regarding the production of Bragg’s apple cider vinegar (ACV). This article delves into the intricacies of the controversy, exploring the relationship between Katy Perry, Bragg’s legacy, and the scientific aspects of ACV production.

The Bragg Legacy and Katy Perry’s Investment

Bragg Live Food Products, founded by health advocate Paul Bragg in 1912, has been a renowned health food brand. Patricia Bragg’s leadership for 65 years has solidified its reputation. Katy Perry’s investment in Bragg in 2019, driven by her longstanding connection to the Bragg family and the company’s impact on her life, adds a unique dimension to the controversy.

Debunking Claims: Quality of Bragg’s ACV

Central to the controversy is the claim that Bragg’s ACV has been watered down. Scientific and experiential analyses debunk this notion, emphasizing industry standards and variations in bottle color due to apple variety and storage conditions. Understanding the fermentation process and the importance of 5% acidity in ACV provides clarity on its quality.

Exploring Apple Cider Vinegar: Basics and Benefits

To comprehend the controversy, understanding ACV’s fermentation process, acetic acid content, and beneficial bacteria is crucial. ACV’s potential health benefits, including lowering blood glucose levels and aiding gut health, add context to the ongoing debate. Demystifying ACV empowers consumers to make informed decisions.

Navigating Celebrity Endorsements and Consumer Trust

Katy Perry’s involvement in Bragg raises questions about celebrity endorsements and their impact on consumer trust. Despite Perry’s investment, she does not hold a controlling interest in the company, highlighting the complexities of celebrity partnerships in the health food industry. Consumers must evaluate partnerships critically amidst speculation.


The controversy surrounding Katy Perry’s involvement with Bragg’s ACV underscores the intersection of celebrity influence, product quality, and consumer trust. By unraveling the layers of this controversy, consumers can navigate the complexities of the health food industry and make informed choices about their wellness products.

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