AnnaMaria
Goar Avetisyan is more than a makeup artist. She is a creator, a mentor, and for many women, a quiet source of healing. Born in Martuni, Armenia on July 4, 1993 and raised in Moscow, she discovered early on that she had a gift for color, detail, and transformation. Even though she studied economics, her passion for beauty never faded, guiding her toward a career that blends artistry with purpose.
A Mission That Goes Beyond Beauty
Over the years, Goar built a global following. She runs beauty schools, salons, and online platforms that reach millions. What truly sets her apart is her mission. She chooses to work with people whose faces hold deep stories. Women with scars, burns, cancer, vitiligo, or life-changing surgeries step into her chair not seeking glamour, but hope.
For them, the makeover experience becomes something powerful. It is a space where confidence returns, where reflection becomes easier, and where the world feels a little kinder.
Transformations That Heal
Goar is known for offering free makeovers to women battling illness or trauma. She often gifts wigs, outfits, and emotional support, turning a simple beauty session into a moment of renewal. One of her most memorable transformations involved a woman going through chemotherapy. The result revealed not only beauty, but bold and graceful strength. Many of these reveal videos end with tears of relief and gratitude.
Purpose Over Profit
Goar has shared openly that she has not earned money from these transformations for years. She calls them her passion and her purpose, saying, “Transformations are my soul.” Her work shows the world that makeup is not superficial. It can be deeply transformative, helping people reclaim confidence life once tried to take from them.
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